April was a pretty devastating month for most industries due to the coronavirus pandemic, with the Australian new car market reporting just 38,926 sales. May 2020 VFACTS figures, handed out today, confirm the market is on the mend and buyers are getting back into showrooms.
During May 2020 consumers purchased 59,894 new vehicles in Australia according to VFACTS figures (VFACTS figures are actually new vehicle registrations and not specifically sales, but we’ll say sales for simplicity). This is down 35.3 per cent on May last year, and it means our year-to-date (YTD) tally is now down 23.9 per cent for the first five months of the year (dropping from negative 20.9 per cent from April YTD). It looks like all states and territories are seeing similar YTD drops of around 24-30 per cent, except Western Australia is down only 17.7 per cent. The Northern Territory seems to be the worst-hit, down 34.3 per cent YTD, followed by Tasmania at a negative 28.4 per cent.
Diving into the best-selling brands, it is yet again Toyota that sits firmly at the top. Most of the popular brands, including premium ones, are seeing a YTD decline of around 20-30 per cent, whereas Toyota is down only 10.4 per cent. Although, there are some brands in the positive, such as RAM (up 31.3 per cent), Peugeot (up 0.8 per cent), Great Wall (up 19.5 per cent), Genesis (up 13.5 per cent), and MG (up 62.5 per cent). Haval is also up a significant 96.7 per cent on its figures compared with the first five months of last year. See below for the top 10 best-selling car brands of May 2o20. The figures in brackets are from the previous month and not YTD, so we can see how models are tracking throughout the year.
- Toyota – 14,466 (up from 10,325 of April 2020 sales)
- Mazda – 5661 (up from 3022)
- Hyundai – 4109 (up from 2247)
- Ford – 3894 (up from 2251)
- Mitsubishi – 3010 (up from 1734)
- Volkswagen – 2781 (up from 1328)
- Kia – 2760 (up from 2492)
- Nissan – 2216 (up from 1468)
- Subaru – 2023 (up from 1282)
- BMW – 2013 (up from 1703)
As for the best-selling vehicle models, the crown remains with the Toyota HiLux. Its sales are pretty much back to normal rates by the looks of it, with the Ford Ranger following behind for second place. We also see the Toyota Prado and LandCruiser remain in the top 10, which is unusual, while some of the regulars are starting to return such as the Mazda CX-5 and Hyundai Tucson. The top 10 best-selling vehicles in Australia during May 2020 were as follows:
- Toyota HiLux – 3527 (up from 2339 in April 2020)
- Ford Ranger – 2663 (up from 1540)
- Toyota RAV4 – 2345 (up from 1911)
- Toyota Corolla – 1626 (up from 1195)
- Mazda CX-5 – 1479 (up from 648)
- Toyota LandCruiser Prado – 1358 (up from 947)
- Toyota LandCruiser – 1260 (up from 924)
- Hyundai i30 – 1191 (up from 695)
- Mazda3 – 1052 (up from 458)
- Hyundai Tucson – 1019 (up from 648)
Small Cars under $40,000 – Into the common hatchbacks, and we see the Corolla takes the cake. The Hyundai i30 has creeped up into second spot from the previous month, overtaking the Kia Cerato, while the Mazda3 is back on form and rounds out the podium. Segment sales are down 51.1 per cent compared with the month of May last year, and down 33.2 per cent YTD. See below for the top 10 best-selling small cars in Australia during May 2020:
- Toyota Corolla – 1626 (up from 1195 in April 2020)
- Hyundai i30 – 1191 (up from 695)
- Mazda3 – 1052 (up from 458)
- Kia Cerato – 842 (down from 860)
- Volkswagen Golf – 742 (up from 327)
- Honda Civic – 503 (up from 334)
- Subaru Impreza – 242 (up from 124)
- Ford Focus – 167 (up from 112)
- Holden Astra – 140 (up from 112)
- Hyundai Elantra – 122 (up from 58)
Small Cars over $40,000 – Shifting over the premium sector, and it’s the Mercedes A-Class that continues to lead the charge, followed by the new BMW 1 Series. Sales in this class are down 21.2 per cent for the month of May, and actually up 1.1 per cent across YTD. The top five best-selling vehicles in the segment during May 2020 were as follows:
- Mercedes-Benz A-Class – 352 (up from 217)
- BMW 1 Series – 194 (up from 116)
- Audi A3 – 168 (up from 65)
- BMW 2 Series Gran Coupe – 159 (up from 65)
- Mercedes-Benz B-Class – 31 (up from 21)
Medium Cars under $60,000 – Here we see the Toyota Camry is pretty much holding this segment afloat, with the Mazda6 contributing somewhat. Segment sales are down 45.8 per cent for the month of May compared with May 2019, while YTD figures are down 27.0 per cent. The top 10 best-selling vehicles in this segment during May 2020 were as follows:
- Toyota Camry – 911 (up from 675 in April)
- Mazda6 – 125 (up from 71)
- Skoda Octavia – 94 (up from 39)
- Volkswagen Passat – 58 (up from 20)
- Subaru Liberty – 54 (up from 36)
Medium Cars over $60,000 – Moving into the premium version of above, and the BMW 3 Series is attracting the most buyers. Its arch rival, the Mercedes C-Class, is starting to fall behind perhaps as the new model is almost on the horizon. In fact, Mercedes CLA sales continue to stand ahead of C-Class sales (we think the CLA should be classed in the same segment as the BMW 2 Series Gran Coupe, especially since it is based more on the A-Class than the C-Class). Sales in this segment are down 31.2 per cent for May, and down 38.6 per cent YTD. The top five best-selling vehicles in this segment during May were as follows:
- BMW 3 Series – 268 (up from 254)
- Mercedes-Benz CLA – 174 (up from 94)
- Mercedes-Benz C-Class – 139 (up from 87)
- Audi A4 – 68 (up from 15)
- Audi A5 Sportback – 54 (up from 11)
Large Cars under $70,000 – The Kia Stinger is showing some signs of return to normality in terms of sales, and the Holden Commodore seems like it is spiking as the nameplate sadly approaches the history books. Class sales are down 83.5 per cent for May, and down 68.1 per cent across YTD. The only vehicles on sale in this segment in May shaped up like this:
- Kia Stinger – 93 (up from 75 in April)
- Holden Commodore – 40 (up from 30)
- Skoda Superb – 15 (up from 2)
Large Cars over $70,000 – Business class vehicles were led by the BMW 5 Series in May, as it continues to claim and lose and claim and lose the top spot with the Mercedes E-Class. The Audi A6 laid down some reasonable numbers during the month, enough for third spot. Overall class sales are down 39.7 per cent for May, and negative 51.1 per cent YTD. The top five best-selling vehicles in this segment during May 2020 were as follows:
- BMW 5 Series – 57 (up from 30)
- Mercedes-Benz E-Class – 29 (down from 36)
- Audi A6 – 11 (up from 5)
- Audi A7 – 7 (up from 3)
- Genesis G80 – 4 (up from 3) / Mercedes-Benz CLS-Class – 4 (up from 3)
Sports Car under $80,000 – Over in the fun-loving classes, Ford’s Mustang continues to be the most popular sports car on the new car market. Sales for it have returned to normal-like levels following the COVID-19 outbreak. The Toyota 86 shifted up into second spot for the month, while the BMW 2 Series two-door models continue pretty strong even though it is underpinned by an older platform – now that the all-new 1 Series and 2 Series Gran Coupe have arrived. The Hyundai Veloster matched 2 Series sales for an equal third place in May. Segment sales here are down 25.7 per cent for the month, and down 31.5 per cent year-to-date. The top five best-selling vehicles in this segment during May were as follows:
- Ford Mustang – 257 (up from 146 in April 2020)
- Toyota 86 – 40 (up from 25)
- BMW 2 Series Coupe/Convertible – 38 (down from 62) / Hyundai Veloster – 38 (up from 17)
- Mazda MX-5 – 30 (down from 33)
- Subaru BRZ – 29 (up from 20)
Sport Cars over $80,000 – It looks like the new BMW Z4 is making more of an impact here, with enough sales for second place in May. The Mercedes C-Class two-door models sit at the top though, with the BMW 4 Series rounding out the top three. Overall sales in this class are down 48.3 per cent for the month of May, and down 46.2 per cent across YTD. The top five best-selling models in this segment during May 2020 were as follows:
- Mercedes-Benz C-Class Coupe/Convertible – 75 (up from 38)
- BMW Z4 – 39 (up from 16)
- BMW 4 Series – 18 (down from 50)
- Lexus RC – 17 (up from 11)
- Audi A5 – 13 (up from 6)
Sport Cars over $200,000 – At the top of the sports car hierarchy, the Porsche 911 remains king. Although, even it is suffering due to the market trends and coronavirus pandemic. Sales of the 911 are down 37 per cent for the month and YTD. In other areas, Ferrari is posting good numbers for such an exotic and niche product lineup, while all others in this field reported grim sales in May. Segment numbers are down 32.9 per cent for the month, and down 30.2 per cent across YTD. The top five best-selling vehicles in this class during May were as follows:
- Porsche 911 – 30 (up from 19)
- Ferrari (not specified) – 20 (up from 9)
- BMW 8 Series – 9 (up from 4)
- McLaren Coupe and Convertible – 7 (up from 0)
- Aston Martin Coupe and Convertible – 6 (up from 1)
Combined 4×2 and 4×4 ute – As for the very popular ute segments, the Toyota HiLux, of course, is the most popular as mentioned earlier. Ford Ranger sales are clawing back, and in terms of 4×2 and 4×4 combined, the Isuzu D-Max made an impressive effort in May which was good enough for third spot overall. We also see the Mitsubishi Triton has moved back up the list since April, while the Mercedes X-Class is continuing on with fairly consistent numbers. The top 10 best-selling utes (4×2 and 4×4 combined – excludes LandCruiser, LDV T60, RAM 1500) for May were as follows:
- Toyota HiLux – 3527 (up from 2339 in April 2020)
- Ford Ranger – 2663 (up from 1540)
- Isuzu D-Max – 1010 (up from 760)
- Mitsubishi Triton – 866 (up from 469)
- Holden Colorado – 855 (up from 854)
- Mazda BT-50 – 833 (up from 466)
- Nissan Navara – 726 (up from 519)
- Volkswagen Amarok – 512 (up from 220)
- Mercedes-Benz X-Class – 160 (up from 78)
- Great Wall Steed – 120 (up from 72)
We’ve created a separate list for utes that are available with 4×4 only. And here it looks like the Toyota LandCruiser 70 Series leads the pack. RAM sales just keep climbing and climbing though, while the new Jeep Gladiator, based on the Wrangler, hits the board for the first time. The top five best-selling 4×4-exclusive utes in May were as follows:
- Toyota LandCruiser 70 Series – 872 (up from 679 in April 2020)
- RAM 1500 Express and Laramie – 330 (up from 178)
- LDV T60 – 287 (up from 115)
- Jeep Gladiator – 71 (new model)
- Mercedes-Benz G-Class ute – 37 (up from 4)
Over in the ever-popular SUV classes, the ‘Medium below $60k’ segment was the most popular, reporting 9411 sales (down 38.2 per cent on last May and down 19.8 per cent YTD). The second most popular class in May was the ‘Large below $70k’ segment, which reported 5769 sales (down 34.3 per cent compared with May 2019, and down 27.3 per cent YTD). Rounding out the top three, the ‘Small below $40k’ class returned 5511 sales (down 23 per cent for the month, and down just 9.7 per cent YTD).
Highlight observations include the Toyota RAV4 remaining as the best-selling SUV on the new vehicle market, with the BMW X3 remaining as the best-selling premium SUV outright for the month. The top three best-selling SUVs in all segments during May 2020 were as follows:
- SUV Light (new segment for 2020, no price range):
Mazda CX-3 – 883 (up from 394 in April)
Hyundai Venue – 246 (up from 132)
Holden Trax – 225 (up from 178) - SUV Small under $40,000:
Toyota C-HR – 789 (up from 480)
Hyundai Kona – 737 (up from 379)
Mitsubishi ASX – 725 (up from 348) - SUV Small above $40,000:
Audi Q3 – 329 (up from 151)
Volvo XC40 – 209 (up from 177)
BMW X1 – 199 (down from 222) - SUV Medium under $60,000:
Toyota RAV4 – 2345 (up from 1911)
Mazda CX-5 – 1479 (up from 648)
Hyundai Tucson – 1019 (up from 494) - SUV Medium above $60,000:
BMW X3 – 404 (up from 263)
Mercedes-Benz GLC – 348 (up from 162)
Lexus NX – 246 (up from 140) - SUV Large under $70,000:
Toyota LandCruiser Prado – 1358 (up from 947)
Toyota Kluger – 541 (up from 313)
Mazda CX-9 – 453 (up from 202) - SUV Large above $70,000:
BMW X5 – 254 (up from 232)
Mercedes-Benz GLE – 195 (up from 117)
Lexus RX – 142 (up from 106) - SUV Upper Large under $100,000:
Toyota LandCruiser – 1260 (up from 924)
Nissan Patrol – 219 (up from 150) - SUV Upper Large above $100,000:
Mercedes-Benz GLS – 77 (up from 34)
BMW X7 – 75 (up from 60)
Land Rover Discovery – 46 (up from 28)
Total new vehicle sales in Australia in May were up on April 2020 figures. During May, Australian consumers bought just 59,894 vehicles according to VFACTS, compared with 38,926 in April. Overall sales for the month are down 35.3 per cent compared with May 2019, and down 23.9 per cent year-to-date.