Sales and marketing
Jeep uses two-legged horse GIF to poke fun at FWD SUV rivals
Jeep’s Colombian branch has adopted one of the interweb’s most majestic inhabitants, the rare two-legged horse, to stamp its identity and make a point. The ubiquitous ‘two-legged horse’ GIF (graphic interchange format) first surfaced in...
Porsche global sales up 32% for Q1 2015, revenue up 29%
German sportscar maker Porsche has reported big increases in global sales, revenue and profit for the first quarter of this year, selling 32 per cent more vehicles than the same period last year. The company...
Toyota retains number 1 global sales for Q1, VW close behind
Toyota is still the number one car manufacturer around the world in terms of sales, after first quarter results come in. Volkswagen comes in number two followed by GM. The Japanese manufacturer sold 2.52 million...
Volvo releases touching ‘Vintersaga’ commercial (video)
Volvo has officially thrown down the gauntlet when it comes to car commercials, with its latest four-minute work of art. The ad originally named ‘Vintersaga’, or winter-saga translated into English, takes the viewer through the...
Video: Holden marketing campaign takes a stab at Toyota?
Holden has released its latest marketing campaign, with a few striking similarities to Toyota’s ‘Let’s Go Places’ campaign. Described by Holden as a “fresh and bold new brand campaign”, the tagline ‘Let’s Go There’ is...
Toyota sells 10.23m cars in 2014, world’s largest car manufacturer
Not only is Toyota the top-selling car brand in Australia, it was also the top-selling car brand in the world for 2014. This is the third year the company has come out on top. Toyota...
Top 10 best car commercials of 2014 (video)
Although 2015 has now almost completed the first week of its 365-day road trip, there is still time left to indulge in nostalgia and to remember some 2014 automotive treasures. In this perspective, we endeavoured...
Porsche shows off Macan ‘Magic Mirror’ at Westfield shopping centre
Porsche has deployed a rather clever marketing idea in the US, with a big ‘Porsche Macan Magic Mirror’ screen displaying a reflection of motorists entering a Westfield shopping centre car park. Instead of showing a...
Ferrari 458 ruined by angry girlfriend in Forgiato ad (video)
“Our wheels survive even a woman’s wrath.” That seems to be the message that American luxury wheel maker Forgiato wants to convey with its latest commercial video. The short clip stars two ravishing redheads; a...
BMW Group posts best-ever July sales, up 7.6 per cent
BMW Group has posted its best-ever July sales, with an increase of 7.6 per cent compared with July 2013. Total BMW Group sales, which include MINI and Rolls-Royce, hit 163,959 units all around the world....
Video: Ford challenges controversial Cadillac ‘USA stereotype’ campaign
Ford America has ripped into Cadillac’s latest ad campaign which celebrates wealthy people and hard workers, by coming up with a counter ad that serves for those who commit heart and soul to projects in...
Porsche global sales up 8 per cent in first-half of 2014
Porsche sales around the world increased eight per cent in the first half of the year, with increases up to 14 per cent in Europe, eight per cent in the USA, and eight per cent...
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