Sales and marketing

Audi builds giant World Cup scoreboard out of A8s

Jun 19, 2014

It might be common for advertising and marketing agencies to jump into a theme to catch the hype of a big event, but Audi has taken it to an all-new level by creating a giant...

McLaren confirms track-only P1 and ‘P13’ sports car

Jun 05, 2014

In announcing its financial results for 2013, McLaren has confirmed a track-only version of the almighty P1 is on the way. It will be an exclusive vehicle available to only the 375 lucky ones who...

BMW leading global sales race between Audi & Mercedes

May 15, 2014

Out of the three German premium brands, BMW Group is leading the international sales race for April and for the first four months of the year. Audi is close behind in second, followed by Mercedes-Benz....

Australian vehicle sales for February 2014 – Land Rover shines

Mar 06, 2014

The new Mazda3 has hit the ground running, while Holden Commodore sales are creeping back up. Land Rover also impresses in three segments with three different models...

BMW winning premium sales race, Mercedes catching up

Dec 13, 2013

BMW is still winning the premium German sales race between Mercedes-Benz and Audi, however, Mercedes-Benz overtook Audi last month thanks to a range of new compact models. During November, Mercedes-Benz sold 133,441 vehicles around the...

Porsche posts best-ever annual sales in 2012

Mar 18, 2013

Porsche has reported its annual sales figures for 2012, and it looks like the company had its best-ever year last year.  Vehicle sales were up 22 per cent compared with 2011, with 143,096 vehicles sold...

Video: Pagani Huayra – the ‘god of wind’, and sex?

Mar 18, 2013

Pagani has released a cool new promotional video for the Pagani Huayra. The video blends the relationship between passion and the wind, using the sleek sexy movements of the Huayra, and the sleek sexy movements...

Toyota takes worldwide sales crown for 2012

Jan 29, 2013

Toyota has outsold the leading carmakers for the 2012 worldwide overall sales crown. Statistics from the company have just been released, putting it ahead of top-sellers General Motors and Volkswagen Group. Toyota, including Lexus, Hino...

BMW retains US luxury sales lead, helped by new 3 Series

Jan 08, 2013

With 2012 now well and truly gone, the sales stats of vehicles all around the world are starting to come through. And for the popular premium segment in the US between BMW, Lexus, and Mercedes-Benz,...

Video: 2013 Porsche 911 Carrera 4 films – behind the scenes

Jan 06, 2013

Have you ever wondered just how much work is involved in creating a promotional video for a new car? Porsche has just released a cool showcase, detailing exactly that. The video surrounds the making of...

Australian vehicle sales for November 2012 – new Corolla leads the way

Dec 05, 2012

The official VFACTS figures for Australian new vehicle registrations for November 2012 are out, and it’s the new Toyota Corolla that has blown every car out of the water. The new Corolla has been on...

Video: Michelin shows how low rolling resistance tyres work

Sep 18, 2012

Michelin has released an interesting new advertising campaign which involves giving us all a quick hands-on demonstration of why its tyres are supposedly better than the rest. Of course, being an advertisement there is going...