Volvo has officially thrown down the gauntlet when it comes to car commercials, with its latest four-minute work of art. The ad originally named ‘Vintersaga’, or winter-saga translated into English, takes the viewer through the harsh landscapes of a Swedish winter, with a soft melody echoing names of locations in […]
Alexi Falson
Alexi is an automotive road tester and news editor at PerformanceDrive. He appreciates the complexity of modern vehicle engineering and loves to keep his hands greasy working on motorbikes and cars. He prefers wagons over SUVs, vans over utes and reads more news than your Grandma.
German government to use autobahn to test driverless tech
Germany’s Transport Ministry has announced it will begin testing autonomous driving technology on at least one section of its famous autobahn motorways. Transportation Ministry spokesman Ingo Strater told Automotive News Europe reporters that: “The German auto industry has recognised that this field is developing… we want to support that.” The […]
Giant Stig statue being put up in Poland for ‘BBC Brit’ channel
As part of its latest campaign to advertise a new global channel called BBC Brit, the British broadcasting corporation has built a massive statue of Top Gear’s famous part man, part machine test driver, The Stig. Three sculptors took more than two months to complete the nine-meter tall Stig, which […]
Video: Holden marketing campaign takes a stab at Toyota?
Holden has released its latest marketing campaign, with a few striking similarities to Toyota’s ‘Let’s Go Places’ campaign. Described by Holden as a “fresh and bold new brand campaign”, the tagline ‘Let’s Go There’ is bound to attract some attention due to its similarity to Toyota’s ‘Let’s Go Places’ campaign […]
Upcoming Alfa Romeo mid-size sedan; name still undecided
Reports are circulating that Alfa Romeo is still at odds with Fiat bosses regarding the name of its highly anticipated new sedan, which will form as a successor to the 159 and 166. Italian media outlet AutoEdizione says the model, at this stage codenamed ‘Tipo 952’, is caught in an […]
Next-gen Volkswagen CC concept to debut at Geneva show?
Volkswagen may use the upcoming Geneva Motor Show to unveil the new Passat CC concept, according to a recent report. It’s set to inspire the next-gen four-door coupe Passat. Details are limited, but according to an Auto Motor und Sport report, Volkswagen will unveil a lightly disguised Passat concept car […]
Mercedes-Maybach SUV could be on the way – report
Mercedes could be set to introduce a Mercedes-Maybach SUV based on the soon-to-be GLS (formerly GL-Class) in the coming years, as company bosses at Daimler look to use the sub-brand to distinguish more exclusive models. In a segment of the market that has undeniably exploded in recent years, Mercedes-Maybach may […]
New Honda NSX ‘Type R’ version in the works – report
Following Honda’s revival of arguably its most iconic performance car at this year’s auto show in Detroit, Honda engineers have confirmed they are working on an even more rabid NSX Type R version. Speaking with Auto Express recently, Honda’s chief engineer, Ted Klauswhen, hinted at a performance variant being on the […]