Kia global sales up 23.9% in 2021 first half, record market share in Europe

Global sales of Kia vehicles are up 23.9 per cent for the first half of 2021, and in Europe it has claimed its biggest-ever market share of 3.9 per cent in the first half.

Kia has sold 1,443,637 vehicles in the first six months of this year, which is up 23.9 per cent on the same period last year. A majority of those were made in Korea, however, the 278,287 units that were sold there is no real change on the same period last year (278,287).

Europe contributed 251,236 sales over the six-month period, up an impressive 40.8 per cent. Obviously coronavirus and the shutdowns of showrooms last year helped see a spike this year, but the overall passenger car market grew 27.1 per cent in the EU, EFTA and UK markets. In other words, Kia has pushed higher than the trends.

The sales in Europe were so strong that Kia claimed its highest-ever market share in the region, of 3.9 per cent. A similar record was also experienced in the UK, where it hit 5.0 per cent market share, which is the best-ever for the brand.

Which models were the most popular? Kia hasn’t outlined specific models for the first half, but says its Sportage mid-size SUV and Seltos small SUV have experienced the highest demand in June, with 30,906 and 24,680 sales, respectively. The Cerato (also called K3) reported the third-highest figure in the showroom, with 24,639 sales around the world in June.

In Australia, Kia sold 37,894 vehicles during the first six months of this year. That figure is up 43.2 per cent, and well up on the local industry’s recovery rate of 28.3 per cent over the same period. The Cerato has been the most popular, making up 10,756 sales (up 20.4 per cent), followed by the Seltos (5422 units, up 47.8 per cent), and the Sportage (4248 units, down 14.8 per cent).

Kia will launch the all-new EV6 fully electric mid-sizer later this year, as well as the all-new Sportage. Both of these models are expected to help perpetuate the sales trends for the brand, globally.