Jeep’s Colombian branch has adopted one of the interweb’s most majestic inhabitants, the rare two-legged horse, to stamp its identity and make a point. The ubiquitous ‘two-legged horse’ GIF (graphic interchange format) first surfaced in 2005 (below), before going viral, culminating in a YouTube video made in 2006 by bergerking24, […]
Sales and marketing
Porsche global sales up 32% for Q1 2015, revenue up 29%
German sportscar maker Porsche has reported big increases in global sales, revenue and profit for the first quarter of this year, selling 32 per cent more vehicles than the same period last year. The company shifted 51,102 new cars during the first three months of 2015, helping to see revenue […]
Toyota retains number 1 global sales for Q1, VW close behind
Toyota is still the number one car manufacturer around the world in terms of sales, after first quarter results come in. Volkswagen comes in number two followed by GM. The Japanese manufacturer sold 2.52 million vehicles in the period January through March, which is actually down 2.5 per cent. Impressive […]
Volvo releases touching ‘Vintersaga’ commercial (video)
Volvo has officially thrown down the gauntlet when it comes to car commercials, with its latest four-minute work of art. The ad originally named ‘Vintersaga’, or winter-saga translated into English, takes the viewer through the harsh landscapes of a Swedish winter, with a soft melody echoing names of locations in […]
Video: Holden marketing campaign takes a stab at Toyota?
Holden has released its latest marketing campaign, with a few striking similarities to Toyota’s ‘Let’s Go Places’ campaign. Described by Holden as a “fresh and bold new brand campaign”, the tagline ‘Let’s Go There’ is bound to attract some attention due to its similarity to Toyota’s ‘Let’s Go Places’ campaign […]
Toyota sells 10.23m cars in 2014, world’s largest car manufacturer
Not only is Toyota the top-selling car brand in Australia, it was also the top-selling car brand in the world for 2014. This is the third year the company has come out on top. Toyota sold a whopping 10.23 million vehicles (including Daihatsu and Hino) during 2014, which is up […]
Top 10 best car commercials of 2014 (video)
Although 2015 has now almost completed the first week of its 365-day road trip, there is still time left to indulge in nostalgia and to remember some 2014 automotive treasures. In this perspective, we endeavoured to present you with a selection of last year’s car commercials; more in particular those […]
Porsche shows off Macan ‘Magic Mirror’ at Westfield shopping centre
Porsche has deployed a rather clever marketing idea in the US, with a big ‘Porsche Macan Magic Mirror’ screen displaying a reflection of motorists entering a Westfield shopping centre car park. Instead of showing a reflection of their cars as they enter, the screen shows a new Macan glistening back […]