BMW 7 Series coupe to arrive in 2019, wear 8 Series badge?

Mitchell Jones

As sales of the new G11 BMW 7 Series haven’t fired up as much as the company had hoped, new variants are planned before the end of the decade including a stately two-door to rival Mercedes’s S-Class Coupe. This could be the long-rumoured new 8 Series.

2016 BMW 7 Series

Its arch-rival, the Mercedes-Benz S-Class, has enjoyed a healthy lead in the global sales race ever since the W222 model was launched in 2013. Presently, 7 Series sales are just 40 per cent of the big Merc’s, with the Tesla Model S breathing down its neck too. In Australia, BMW has sold 166 examples of the 7 Series this year, against 174 S-Classes (through July).

Another imminent threat is Audi’s all-new A8, which promises stage 3 autonomous driving and a fresh, luxurious design inside and out.

According to a Bloomberg report, a coupe version of the latest 7 Series is on the way. Speaking with the publication, Juergen Pieper, analyst at Bankhaus Metzler, said:

“The 7 Series hasn’t managed the same ‘aha’ effect as the new S-Class, which is what Audi will be going for too. It’s lacking that special something.”

Although historically BMW’s large coupes have never worn the 7 Series label, the new variant, due in 2019, is set to diversify the flagship’s range and give it a wider model spread to cater to more customers.

Other variants on the way include a plug-in hybrid, a high-performance M760iL with the Rolls-Royce Ghost’s twin-turbo V12 and, potentially, a Maybach-fighting version to quell the perception that the S-Class is a more luxurious and technologically-advanced car than the 7 Series.

Next Post

VW Passat 206TSI R-Line on sale in Australia in November

Volkswagen Australia has announced a flagship 206TSI R-Line will join the Passat range later this year, in sedan and wagon form. The new car promises some impressive performance figures as well as some cosmetic and chassis enhancements. It’s powered by the same 2.0-litre turbocharged inline four as the Golf R […]

Subscribe Us Now