Lordstown Endurance EV pickup revealed, uses innovative hub motors

There’s an all-new fully electric pickup truck on the horizon. And it’s from a new company called Lordstown Motors, based in the USA. Called the Lordstown Endurance, it could be the first fully electric full-size pickup to arrive on the market.

While there are plenty of others in the pipeline, such as the Rivian R1T, a new Ford which is set to borrow Rivian’s technology thanks to a partnership announced in 2019, and of course the Tesla Pickup. However, none of these have officially arrived in the hands of customers as yet.

Lordstown is pitching the Endurance as a large dual-cab ute, showcasing a fairly straight-forward yet practical and purposeful design. Power comes from four electric motors which are mounted at each of the wheel hubs, with a combined output of around 450kW (600hp). Acceleration across 0-60mph (97km/h) is claimed in 5.5 seconds, according to the company’s website. A full charge range is set to be around 400km.

Final market specifications are yet to be finalised, but the preliminary numbers look good. Power is set to come from a battery capacity of around 70-75kWh, while AC charging at 7kW is said take around 10 hours. DC fast-charging will take around 30-90 minutes, and the battery system will be capable of providing power for external tools and other gear, via a 120V/30A outlet system.

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The new model was launched to media this week and it’s understood the company has already taken in 14,000 pre-orders, with a starting price to be around the US$52,500 mark. A sales target of 20,000 has apparently been put in place for 2021, with the first deliveries scheduled for January.

Brett is the editor and founder of Performance Drive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.