Electric RAM 1500 REV makes debut in Super Bowl ad, arrives 2024 (video)

Alexi Falson

RAM used one of the biggest sports games on earth to debut its battery-electric RAM 1500, called the REV, with a tongue-in-cheek promotion drumming up excitement about its fourth-quarter, 2024 release. The company aired a one-minute clip titled ‘Premature Electrification’ making fun of some of the less-than-desirable characteristics of battery-electric […]

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