Jennifer Lopez stars in Fiat 500 C 150 Convertible commercial

September 20, 2011

Chances of you liking Jennifer Lopez and the Fiat 500 C 150 Convertible are very likely – did we just stereotype? So much in fact, Fiat’s North American bosses have installed Jennifer Lopez as “the face” of the tiny Italian hatch because she is ‘modern, authentic, passionate, and determined to stand out from the crowd’.

The music video for Jennifer Lopez and the Fiat 500 C 150 Convertible is called ‘Papi’ – most people who watch it ain’t going to be watching it for the car, or ‘Papi’, they’re in it for the J Lo boot-wah.

It’s not bad for a PR spin; it certainly beats the usual happy-go-lucky z-grade actors who feature in most car advertisements – there’s even jumping dirt bikes!

Dynamic Display Ad(Long Version)

Josh is one of the original co-founders of PerformanceDrive. His expertise is car culture and aftermarket performance. He was the editor at Hot4s Magazine, and has since worked at Fast Fours, Zoom, and as a journalist at The Project Group.