Infiniti prepares “daring” electric concept for Pebble Beach

Infiniti is planning to unveil a “daring electrified” performance concept car at the upcoming Pebble Beach Concours d’Elegance event in California later this month.

To get people talking Infiniti has released this teaser image which appears to show a top-view of the single-seat cabin. It’s a rather strange teaser but it perhaps gives us an idea of the outrageous design philosophy that the car will showcase.

Infiniti says the concept signifies its intent for future performance using electrification. It’s also the first concept developed under the lead of Karim Habib, the brand’s new executive director of design. He runs teams in Japan, the US, and the UK.

The new concept is described as “striking” window into the brand’s “desire to deliver joy and thrilling performance from electrified powertrains”. As we know, Infiniti is planning to become a fully electrified brand from 2021, so this concept could preview some of the technologies in store for future production cars.

“Our new concept provides clues to where the INFINITI brand is heading,” Karim Habib said. “For us, electrification means performance – our electrified cars will be powerful, efficient, and a joy to drive, and the new concept is a physical representation of our electrified performance future.”

Dynamic Display Ad(Long Version)

Last year, at the Pebble Beach Concours event, Infiniti unveiled the Prototype 9 concept. It was a retro electric roadster inspired by 1940s Grand Prix racing cars. From this teaser image it looks like the new concept will be just as stunning. All will be revealed on August 23.

Brett is the editor and founder of Performance Drive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at His dream is to live next door to the Nurburgring in Germany.