Following the unveiling of the all-new BMW 7 Series a couple of weeks ago, BMW’s Individual personalisation department has come up with its version.
As you would expect, the 7 Series Individual comes packed with exuberant features including ruffled Merino leather in Tartufo tan with matching Alcantara trim for the headliner, as well as piano black highlights around the dash. BMW explains,
“The leather upholstery is carefully selected from unblemished raw materials which are processed using particularly gentle techniques that assure the softest texture. The soft, fine-grain surfaces remain breathable and provide supreme comfort.”
There’s also hand-woven piping and woven-look quilting, along with matching Tartufo seat belts, floor mats, and carpets. The driver gets a bespoke Individual steering wheel complete with contrast stitching.
Buyers can take part in the BMW Individual Consultation program and work directly with the Designworks team to customise almost every aspect of the car. This can be done either in-house or via phone.
For the exterior, the program offers 20-inch two-tone forged lightweight alloy wheels, with ‘Individual’ lettering imprinted on the wheels and boot lid if the customer desires. The body can also be painted in a custom Almandine Brown metallic for a luxurious look.
There’s no word on pricing, but as options can be tailor made to suit every buyer it will depend on what you option for. BMW Australia is yet to announce details of the local 7 Series variants heading Down Under.
