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Sales and marketing

Jeep two-legged horse ad

Jeep uses two-legged horse GIF to poke fun at FWD SUV rivals

Aug 11, 2015

Jeep’s Colombian branch has adopted one of the interweb’s most majestic inhabitants, the rare two-legged horse, to stamp its identity and make a point. The ubiquitous ‘two-legged horse’ GIF (graphic interchange format) first surfaced in...

Porsche Macan

Porsche global sales up 32% for Q1 2015, revenue up 29%

Apr 30, 2015

German sportscar maker Porsche has reported big increases in global sales, revenue and profit for the first quarter of this year, selling 32 per cent more vehicles than the same period last year. The company...

Toyota RAV4

Toyota retains number 1 global sales for Q1, VW close behind

Apr 24, 2015

Toyota is still the number one car manufacturer around the world in terms of sales, after first quarter results come in. Volkswagen comes in number two followed by GM. The Japanese manufacturer sold 2.52 million...

Volvo Vintersaga ad

Volvo releases touching ‘Vintersaga’ commercial (video)

Jan 28, 2015

Volvo has officially thrown down the gauntlet when it comes to car commercials, with its latest four-minute work of art. The ad originally named ‘Vintersaga’, or winter-saga translated into English, takes the viewer through the...

Holden Lets Go There

Video: Holden marketing campaign takes a stab at Toyota?

Jan 27, 2015

Holden has released its latest marketing campaign, with a few striking similarities to Toyota’s ‘Let’s Go Places’ campaign. Described by Holden as a “fresh and bold new brand campaign”, the tagline ‘Let’s Go There’ is...

Toyota vehicles

Toyota sells 10.23m cars in 2014, world’s largest car manufacturer

Jan 22, 2015

Not only is Toyota the top-selling car brand in Australia, it was also the top-selling car brand in the world for 2014. This is the third year the company has come out on top. Toyota...

Kia K900 ad

Top 10 best car commercials of 2014 (video)

Jan 07, 2015

Although 2015 has now almost completed the first week of its 365-day road trip, there is still time left to indulge in nostalgia and to remember some 2014 automotive treasures. In this perspective, we endeavoured...

Porsche Macan Magic Mirror

Porsche shows off Macan ‘Magic Mirror’ at Westfield shopping centre

Dec 20, 2014

Porsche has deployed a rather clever marketing idea in the US, with a big ‘Porsche Macan Magic Mirror’ screen displaying a reflection of motorists entering a Westfield shopping centre car park. Instead of showing a...

Forgiato Ferrari 458 smashed

Ferrari 458 ruined by angry girlfriend in Forgiato ad (video)

Nov 07, 2014

“Our wheels survive even a woman’s wrath.” That seems to be the message that American luxury wheel maker Forgiato wants to convey with its latest commercial video. The short clip stars two ravishing redheads; a...

BMW X4 30d

BMW Group posts best-ever July sales, up 7.6 per cent

Aug 12, 2014

BMW Group has posted its best-ever July sales, with an increase of 7.6 per cent compared with July 2013. Total BMW Group sales, which include MINI and Rolls-Royce, hit 163,959 units all around the world....

Ford C-Max Energi campaign

Video: Ford challenges controversial Cadillac ‘USA stereotype’ campaign

Jul 30, 2014

Ford America has ripped into Cadillac’s latest ad campaign which celebrates wealthy people and hard workers, by coming up with a counter ad that serves for those who commit heart and soul to projects in...

Porsche Panamera S E-Hybrid

Porsche global sales up 8 per cent in first-half of 2014

Jul 11, 2014

Porsche sales around the world increased eight per cent in the first half of the year, with increases up to 14 per cent in Europe, eight per cent in the USA, and eight per cent...

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