New Honda S2000 sports car unlikely due to stronger SUV demand

January 30, 2018

Any hopes of a Honda S2000 revival seem to have been squashed, with a company representative in Canada recently blaming the current market demand for crossovers and SUVs.

Speaking with Auto Guide, Hayato Mori, senior manager of product planning at Honda Canada, said that a new S2000 is probably never going to happen. Mori has apparently put this down to the rising popularity of SUVs, meaning investment in a sports car would be counter-profitable.

This is bad news for us driving fans but it’s probably good news for the general buying public as Honda is putting a lot of investment into its SUVs. We only need to look at the latest CR-V to see how investment can pay off for customers by providing an excellent product.

Honda is a big company and one that has been around for decades. But like most, it has been struggling to climb to the top in terms of outright selling popularity. In Australia at least. The top three best-selling brands in the country last year were Toyota, Mazda, and Hyundai, in that order. And all three can thank their SUVs for their popularity.

Last year the Japanese company sold 46,783 vehicles in Australia, which is up 14.6 per cent on 2016 efforts. It’s best-selling model was the Civic, with 14,672 units, but the CR-V is catching up, posting 9502 units (the new CR-V wasn’t introduced here until July). The figure is up 19.2 per cent on 2016 CR-V sales. The second-best seller was actually the HR-V small crossover, with 11,843 sales.

Another element that is being blamed for the restricted revival of the S2000 is increases in safety regulations. It is becoming more and more difficult and expensive for carmakers to develop small, open-top sports cars that meet ever-tightening safety standards.

For now it looks like we’ll have to fulfil our sports car desires with the Civic Type R. The new model has been extremely well received by most automotive experts. It has also proven its credibility by posting a front-wheel drive production car lap record at the Nurburgring. What do you think, would you like to see a new Honda S2000 being introduced?

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.