Lamborghini posts record first quarter sales in 2021

Lamborghini is no doubt reaching for the champagne after rounding out a record-setting first quarter in global sales, shattering its previous first-quarter record, set in 2019, by 22 per cent.

Sant’Agata’s finest, Automobili Lamborghini, was able to sell 2422 (25 per cent up on 2020) vehicles between the months of January and March, 2021. Sales during the first quarter were so successful for Lamborghini that it has now covered the next nine months of production at its factory.

The record-setting figures were posted on the back of extremely strong sales of the Urus SUV, with China showing the largest appetite for Lamborghini vehicles, and the United States and Germany remaining very much in demand, too.

All up, Lamborghini sold 1382 Urus SUVs, which was followed by 753 examples of the Huracan and 287 units of the Aventador leaving Lamborghini’s factory. Lamborghini’s president and CEO, Stephan Winkelmann, said:

“Lamborghini continues to respond to strong market demand with a growing appeal despite the ongoing market challenges and uncertainties. We are ready to pursue the new objectives we have set and respond concretely, with significant innovations, to the moment of extensive transformation that is affecting the automotive industry as a whole.”

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In Australia, Lamborghini has sold 38 in the first three months of the year. That’s up 22.6 per cent on the same period in 2020.

Alexi is a contributing news journalist and junior road tester at PerformanceDrive. He has a passion and appreciation for the engineering in cars, as well as new technologies that lessen the impact on the environment. His dream cars are an M3 to drive to work, and a LaFerrari for the weekend.