Kogan Cars launches as new online car buying service

Kogan.com has teamed up with Eclipx Group to offer a new online car buying service called Kogan Cars. The service will aim to secure new cars at competitive prices for Kogan customers, tapping into Eclipx Group’s nation-wide dealer network.

 

Kogan Cars, launching this week, aims to not only give customers the opportunity to find a great deal on a new car, but trade-in or sell their existing car as well.

The new service expands Kogan’s large market spread, which currently spans from offering discounted electrical goods, NBN internet plans via Kogan Internet, phone plans with Kogan Mobile, and soon Kogan Super and Kogan Credit Cards.

The company reported a 23.4 per cent increase in customer growth this year, jumping from 1.288 million active customers at March 2018, to 1.589 million in March this year. Moving into the auto sector is expected to help Kogan expand its customer reach even further. In Kogan’s April 2019 ASX business update, Kogan founder and CEO Ruslan Kogan said:

“Customer demand for better deals will soon be satisfied with Kogan Credit Cards, Kogan Super, and Kogan Mobile New Zealand. We are also announcing for the first time today, the signing of new verticals in Kogan Energy Compare and Kogan Cars.”

Eclipx Group is a publicly-listed company that specialises in automotive finance and fleet services, holding a number of subsidiaries within the auto industry. Some of its subsidiaries include one of Australia’s largest fleet vehicle providers, FleetPartners. It also runs an online car buying service for consumers called Georgie.com.au, and owns PerformanceDrive.

Kogan Cars will join the market in a relatively new space in Australia, although, more and more online car buying systems are popping up. It’s all part of the increasingly-popular trend of online buying, whereby many traditional in-shop experiences are being replaced by online-based services. Head over to Kogan Cars to see how it all works.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.