Honda Australia celebrates 50th anniversary with gold products

February 5, 2019

Honda is celebrating 50 years of operation in Australia this year, and has created some unique one-off gold products to mark the occasion. Fancy a gold Honda NSX?

In the collection is a trio of motorbikes, a lawnmower, a generator, and a gold Civic Type R and NSX. These were created to celebrate 50 years of Honda in Australia, following its establishment here on February 4, 1969. Honda Australia was set up as a subsidiary of Honda, primarily to sell cars.

Since then, the brand has grown and is now renowned for engineering in a number of fields. Speaking about the celebrations, Honda Australia managing director & CEO, Hiroyuki Shimizu, said:

“To Honda, performance means more than speed – each product is designed to perform at a level that exceeds the expectations of the customer. We’re looking forward to showcasing these amazing golden products around the country throughout 2019…”

Honda enlisted the help of Melbourne-based specialist Vinyl Wraps and Graphics to create the golden products. They feature a gold chrome film that’s laminated with a clear satin film to help disperse reflections.

Although Honda cars might be fairly popular in Australia, often ranking as the 10th or 11th most popular passenger car brand, the brand’s other products also prove very popular with consumers. And let’s not forget the humble CT110 ‘postie bike’, a solid piece of the Australian landscape for generations, is also a product of Honda.

No official announcement has been made but we suspect we might see some ‘50th anniversary’ special edition products roll out this year.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.