“Our wheels survive even a woman’s wrath.” That seems to be the message that American luxury wheel maker Forgiato wants to convey with its latest commercial video. The short clip stars two ravishing redheads; a gorgeous girl with fiery mane and a splendid Ferrari 458 Italia. Caution: Emotional car-lovers better […]
Sales and marketing
BMW Group posts best-ever July sales, up 7.6 per cent
BMW Group has posted its best-ever July sales, with an increase of 7.6 per cent compared with July 2013. Total BMW Group sales, which include MINI and Rolls-Royce, hit 163,959 units all around the world. Year-to-date sales also rose by 7.0 per cent. So far this year the BMW brand, […]
Video: Ford challenges controversial Cadillac ‘USA stereotype’ campaign
Ford America has ripped into Cadillac’s latest ad campaign which celebrates wealthy people and hard workers, by coming up with a counter ad that serves for those who commit heart and soul to projects in the aim to make the world a better place. Some have seen Cadillac’s latest campaign […]
Porsche global sales up 8 per cent in first-half of 2014
Porsche sales around the world increased eight per cent in the first half of the year, with increases up to 14 per cent in Europe, eight per cent in the USA, and eight per cent up in China. The demand for updated Panamera were said to have helped strong increases. […]
Audi builds giant World Cup scoreboard out of A8s
It might be common for advertising and marketing agencies to jump into a theme to catch the hype of a big event, but Audi has taken it to an all-new level by creating a giant scoreboard made up of Audi A8 sedans. Yep, a huge scoreboard which uses a whopping […]
McLaren confirms track-only P1 and ‘P13’ sports car
In announcing its financial results for 2013, McLaren has confirmed a track-only version of the almighty P1 is on the way. It will be an exclusive vehicle available to only the 375 lucky ones who ordered the regular P1. McLaren recorded its first operating and pre-tax profit during 2013, keeping […]
BMW leading global sales race between Audi & Mercedes
Out of the three German premium brands, BMW Group is leading the international sales race for April and for the first four months of the year. Audi is close behind in second, followed by Mercedes-Benz. During April this year BMW Group, including MINI brand sales and Rolls-Royce, shifted 162,093 units. […]
Australian vehicle sales for February 2014 – Land Rover shines
The new Mazda3 has hit the ground running, while Holden Commodore sales are creeping back up. Land Rover also impresses in three segments with three different models