BMW Individual creates bespoke interior for latest M3

July 20, 2015

If you want your new BMW M3 to stand out from the rest, BMW Individual has just come up with an option that is certain to do the trick.

2015 BMW Individual M3-interior

The sub-brand has developed an exquisite interior package including a fine-grain Merino leather upholstery in two-tone Fjord Blue and Silverstone colour scheme.

The theme extends over the centre console, with contrasting Silverstone stitching threading it all together. It also merges up with the lower dashboard with a neat Silverstone strip along the top.

Aside from the two-tone theme, there’s also a number of M badges spread around the cabin such as on the centre fascia. Some carbon fibre trimmings on the dash and console add to the performance appeal.

Lastly, not leaving the exterior untouched, BMW Individual has come up with a unique Fashion Grey paint finish. It’s only available through the options division, making the package even more exclusive.

Dynamic Display Ad(Long Version)

No changes are made under the bonnet which means the 3.0-litre turbocharged inline six engine produces 317kW and 550Nm. But that’s hardly a bad thing, considering it can propel the M3 from 0-100km/h in just 4.1 seconds.

Brett is the editor and founder of Performance Drive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at His dream is to live next door to the Nurburgring in Germany.