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Volvo developing future car technologies with Microsoft

November 23, 2015

A collaboration between computer system giant Microsoft and Scandinavian luxury and vehicle safety expert Volvo has today been announced, furthering the Swedish company’s ambition to have zero fatalities in its vehicles by 2020.

Volvo and Microsoft HoloLens-planning

Microsoft’s HoloLens , a fully untethered, holographic computer, could be adopted by Volvo in the future. It consists of a virtual reality headpiece which opens up possibilities ranging from the manufacturing of the vehicles, to the customer customisation experience and more. Björn Annwall, senior vice president for marketing and sales at Volvo, said:

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available.”

Volvo and Microsoft HoloLens

The collaboration with Microsoft may also extend to new ways of gathering data from vehicles as well as drivers, particularly in the field of autonomous driving technology. The senior vice president and chief information officer at Volvo Cars, Klas Bendrik, said:

“We are extremely happy to innovate with Microsoft in the field of future mobility. Today’s technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field.”

Volvo and Microsoft HoloLens-production

Check out the video below to see some potential applications for Volvo of the future.

Mitchell is a contributing journalist and features writer at PerformanceDrive. He has been a passionate petrol-head from a very young age. He is excited by the future of the industry, and considers himself as a bit of a fanatic when it comes to the technical aspects of cars. He is also fascinated by new cars that are popping up in developing markets.