A collaboration between computer system giant Microsoft and Scandinavian luxury and vehicle safety expert Volvo has today been announced, furthering the Swedish company’s ambition to have zero fatalities in its vehicles by 2020.
Microsoft’s HoloLens , a fully untethered, holographic computer, could be adopted by Volvo in the future. It consists of a virtual reality headpiece which opens up possibilities ranging from the manufacturing of the vehicles, to the customer customisation experience and more. Björn Annwall, senior vice president for marketing and sales at Volvo, said:
“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available.”
The collaboration with Microsoft may also extend to new ways of gathering data from vehicles as well as drivers, particularly in the field of autonomous driving technology. The senior vice president and chief information officer at Volvo Cars, Klas Bendrik, said:
“We are extremely happy to innovate with Microsoft in the field of future mobility. Today’s technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field.”
Check out the video below to see some potential applications for Volvo of the future.