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Tesla Model 3 to be unveiled on March 31 at special event

It looks like it has been confirmed, Tesla will unveil its highly anticipated Model 3, also known as Model III, on March 31 during a special presentation in Southern California.

Tesla Model S concept

Company boss Elon Musk previously took to Twitter to confirm details will be revealed in March, but he didn’t specify what would be revealed exactly, or on what date of the month.

According to a post on the TeslaMotorsClub forum, Tesla is planning a special invitation-only event for the full unveiling of the Model 3 on March 31. A competition was apparently set up providing enthusiasts with a chance to win tickets to the presentation.

The Model 3 is turning out to be one of the most hotly anticipated models, arguably since the Toyota 86. This is mainly because it will be a more affordable proposition targeted squarely at the mid-size premium sedan segment, a very popular segment itself.

Unlike the Model S, which is a large luxury sedan, the Model 3 will be pitched to the market at under US$35,000, as confirmed by Elon Musk (about AU$50,000). This means it will be significantly more affordable than the AU$100,000-plus Model S.

Additionally, with each model Tesla brings out the technology and wow-factor has been turned up and up. Being the latest model, the Model 3 is expected to showcase a few surprises.

Details on the powertrain are yet to be confirmed at this stage. As far as we know it is set to come with a similar motor system as featured in the Model S, with rear-wheel drive and all-wheel drive options. Whether it will be offered with some sort of “Ludicrous” mode is yet to be confirmed.

Note: Model S concept shown

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.

  • QKodiak

    Under $35K? How about exactly $35,000 for the base model? That’s what they’ve been saying for a very long time now. With incentives it might end up costing less, but option it up and it will obviously cost more. That’s just how the car business works.