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Kia CUB 150kW turbo concept unveiled at New York

As previewed earlier in the week, the Kia CUB concept has been unveiled at the New York Auto Show currently underway. The funky little four-door has been created under Peter Schreyer, Kia’s president of design.

Featuring a four-door coupe layout with reverse-swinging rear doors, the CUB takes on a sporty and very modern theme, especially inside where it is filled with cutting edge technologies. The cabin showcases a Driving Information System (DIS) controller which uses a camera to interpret gestures, while atop the dash sits a multimedia LCD interface.

The rest of the interior including the dash fascia, a design itself which has been inspired by the eyes of a wild animal, features touch-sensor air vents, and a black leather trim with various yellow and silver highlights. Thomas Oh, senior executive vice president and COO at Kia Motors Corporation, recently said,

“The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality. Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers everyday, real-world benefits.”

On the outside, the CUB is distinguished by the futuristic bubbly styling. There’s also 19-inch alloy wheels, LED lights front and rear, flush automatic touch-type door handles, and extremely slimline side mirrors/cameras for maximum aerodynamic efficiency.

Under the bonnet the CUB gets the company’s 1.6-litre direct injected turbo four-cylinder, also seen in the new Koup SX and the Veloster SR Turbo. It produces 150kW of power and 265Nm of torque, and is capable of propelling the CUB from 0-100km/h in 7.7 seconds.

It’s certainly an interesting design and one that could eventually inspire a future sports car using a similar layout in the future. Specifically though, Kia says it has no plans to put the CUB into production.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.