Aston Martin DB11 to be unveiled at Geneva, new era for company

When Aston Martin comes to the Geneva Motor Show, only weeks away, the British manufacturer will unveil the first in a new generation of Aston Martins.

Aston Martin DB10 concept

Aston is set to unveil the DB11 at the show, which will signal a changing of the guard within its lineup, with an emphasis placed on catching up to some of its opponents.

The DB11 is set for a release later this year and will sit below the Vanquish and above the Vantage. The English marque has in the past received criticism of its lineup, some arguing that the current lineup doesn’t have enough variety. Aston Martin CEO Andy Palmer addressed this during a Q and A with journalists recently, saying:

“One could argue there is not enough separation between DB9 and Vantage. One could easily cross-shop between the two.”

The DB11 will receive an all-new aluminium-bonded platform, which will also underpin both the next-generation Vantage and Vanquish models.

No pictures or details of the upcoming DB11 have been confirmed by Aston Martin for the moment, aside from a video posted last month previewing a new twin-turbocharged V12 engine. A spy photo also surfaced last month showing a mysterious vehicle during a photo shoot, which was believed to be the DB11.

The new twin-turbo engine is set to be an in-house Aston Martin unit and not an engine derived from Mercedes-Benz’s AMG division as initially thought. Mercedes Benz is rumoured to be developing a new V8 for the next-gen Vantage however. Daimler, the parent company of Mercedes, has a 5 per cent stake in Aston Martin, so the gesture is more than simply altruism.

The DB11’s unveiling signals a shift in momentum for Aston Martin, with all-new Vantage and Vanquish models expected to arrive by 2018, as well as foray into the world of SUVs with an uber-luxurious model, based on the DBX concept. The DBX will compete with the likes of the Bentley Bentayga and an expected Rolls-Royce SUV.

Aston Martin is also developing electric versions of its DBX and Lagonda concepts, heralding the ‘new’ age of Aston that isn’t afraid to experiment. Speaking about the new generation shift at Aston, Palmer said:

“In 102 years we have created fantastic brand but not a fantastic business. Basically there was no foresight into the future beyond the funding of the next vehicle. We need to create enough working capital to fund the next car and the next car after that.”

Note: Aston Martin DB10 special James Bond concept shown

UPDATE: An image has surfaced on social media showing the front end of DB11 during what appears to be a special presentation event. It comes from RudyB001 Twitter page. This could mean an online reveal is just around the corner.

Aston Martin DB11

3 thoughts on “Aston Martin DB11 to be unveiled at Geneva, new era for company

  1. Should be beautiful but it really doesn’t matter to me as I surly can not afford it! I am glad to see that they are attempting to expand their market share. Increased sales means increased employment and that is always a good thing.

  2. That is a DB10 shown at the top, which isn’t noted until the end of the article. Misleading.

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