Volvo Trucks president does own stunt in ‘The Hook’ ad

It’s not everyday that a company president will get involved in the marketing of a new product, especially not to the extent that he or she risks their own safety to appear in a commercial. Here we see a simple yet high impact ad by Volvo Trucks called ‘The Hook’, with president Claes Nilsson standing on the end of the new FMX while it dangles high from a crane.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice. His dream is to live next door to the Nurburgring in Germany.