Volvo Trucks president does own stunt in ‘The Hook’ ad

It’s not everyday that a company president will get involved in the marketing of a new product, especially not to the extent that he or she risks their own safety to appear in a commercial. Here we see a simple yet high impact ad by Volvo Trucks called ‘The Hook’, with president Claes Nilsson standing on the end of the new FMX while it dangles high from a crane.