Toyota ‘GR HiLux’ trademark found, finally a performance ute?

A trademark application for the name Toyota “GR HiLux” has been found, and it was registered right here in Australia. Could there finally be a performance version of the popular ute on the horizon?

The trademark application was found at the IP Australia website (Intellectual Property), registered under class 12. This class is for motor vehicles, motor vehicle engines, parts, panels and accessories for motor vehicles.

Now, trademark applications don’t always translate to production cars. Sometimes manufacturers will simply place on hold on a name simply so other brands or parties can’t grab it. But it does seem like a great move to us.

As we know, the latest naming structure for Gazoo Racing-enhanced Toyota production cars goes like this; the name GR Sport is for mildly enhanced packages mostly limited to cosmetic and handling upgrades (such as the HiLux GR Sport pictured below). Then there is the GR name, which is for bespoke models like the GR Supra and GR Yaris.

Dynamic Display Ad(Long Version)

At the top of the range is set to be the GRMN name, which will apparently be reserved for only really hardcore stuff. You could think of GRMN as like BMW’s M models, or Mercedes’s AMG vehicles. These feature hardcore enhancements.

So, a GR HiLux could be targeted at something like the Ford Ranger Raptor. However, the GR Sport name would probably suit that more directly. Instead, we suspect a GR HiLux would also feature a tuned powertrain, as well as bespoke body styling and accessories, and upgrades to the suspension and brakes.

We mustn’t get our hopes up to high though, as there is a chance Toyota is simply reserving the name so nobody else can take it. Fingers crossed sometime good happens.

Brett is the editor and founder of Performance Drive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.