BMW Individual

BMW M4 M Performance & Individual Editions revealed

Oct 13, 2015

BMW has announced two special editions of the M4 coupe for the Japanese market, called the M Performance Edition and the Individual Edition. As suggested by their names, the special editions utilise the full potential...

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BMW Individual creates bespoke interior for latest M3

Jul 20, 2015

If you want your new BMW M3 to stand out from the rest, BMW Individual has just come up with an option that is certain to do the trick. The sub-brand has developed an exquisite...

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