BMW has announced two special editions of the M4 coupe for the Japanese market, called the M Performance Edition and the Individual Edition. As suggested by their names, the special editions utilise the full potential of both BMW’s M Performance sub-brand and its more exclusive and luxury-focused BMW Individual suite. […]
BMW Individual
BMW Individual creates bespoke interior for latest M3
If you want your new BMW M3 to stand out from the rest, BMW Individual has just come up with an option that is certain to do the trick. The sub-brand has developed an exquisite interior package including a fine-grain Merino leather upholstery in two-tone Fjord Blue and Silverstone colour […]