New Datsun brand announced for emerging markets

Nissan has announced a new subsidiary brand will resurrect the old-school Datsun name. The brand will be set up for the production of cost-effective vehicles which will go on sale in emerging markets.

Nissan CEO Carlos Ghosn announced yesterday in Indonesia that the brand will be set up for the production of entry-level vehicles that will go on sale in India, Russia, and Indonesia.

Unfortunately, you can pretty much rule out any chance of the old school classics being resurrected. Instead, a range of small, fuel-efficient models are being planned. Nissan recently said,

“Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA.”

Datsun vehicles will start to hit the markets in 2014. Australians are very unlikely to see a re-introduction of the brand locally.

Dynamic Display Ad(Long Version)

Wouldn’t it be great if all-new versions of the Datsun 1600 and Datsun 240Z were made? Following a similar layout and lightweight formula. Maybe one day modern remakes will be made…

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice. His dream is to live next door to the Nurburgring in Germany.