Ford trademarks ‘Model E’ nameplate – report

December 27, 2013

Ford has apparently filed a registered trademark application for a ‘Model E’ nameplate, potentially revealing some future plans for such a model.

Ford badge-Fiesta

According to a Ford Authority report, Ford sent in the application for Model E earlier this month. It has been placed in the Automobile section under Goods and Services.

Being placed in this section means Ford is at least thinking of producing such a vehicle model for market release, although the company could be registering the name simply to stop other companies from taking it.

It’s also possible Ford could be about to instate a new naming structure for all its models, and Model E could be the first of many.

The other main possibility is the Model E might become a concept car showcasing the company’s future technologies. Given its first range of vehicles ever made used this naming formula, with cars like the Model T, a concept following similar footsteps would certainly attract attention.

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Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice. His dream is to live next door to the Nurburgring in Germany.