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Volkswagen dealer in China uses (naked) bikini models to attract buyers [NSFW]

A Volkswagen dealer in Daqing, China, has decided to use sexy bikini models to attract customers, but in a rather controversial move, one of the models tried it naked to see how that would affect sales.

It’s not exactly performance car news we know, but it is a rather heated marketing move by a business that represents one of the biggest automotive manufacturers in the world.

Don’t get us wrong, we’re not arguing against using naked models to attract Volkswagen buyers, but we can’t help but wonder what kind of ethics and major government policies would step in before this kind of thing could occur here in Australia.

According to Car News China, the manager of the Daqing Volkswagen dealership in Heilongjiang Province wanted to attract more potential buyers to the showroom so he hired some bikini models to pose around in front of the cars.

Presumably after becoming bored of the prancing and dancing around Volkswagen cars, one of the models then slipped out of her bikini and posed next to the cars naked.

We’re not sure how long the naked marketing girl lasted before a man eventually stepped in and bought a car. We’d bet it didn’t take very long at all.

Brett is the editor and founder of PerformanceDrive. He’s obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.

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