Video: Toyota 86 TV ad banned in the UK – what do you think?

November 16, 2012

Governing agencies in the UK have banned a new Toyota 86 – called the GT 86 in the UK – commercial as it apparently encourages dangerous driving. The strange part about it is the advertisement is a computer-generated animation.

As a way of communicating with consumers using a metaphor, highlighting the fact that the Toyota 86 is a driver’s car, and a car that has been developed to really make that man-machine connection, the company’s ad teams have worked together a rather interesting clip.

The entire film is computer-generated except for the car. It’s real, hitting home the rawness that it offers. In the ad the Toyota is driven, on a computer-generated road, a little bit erratically. But again, it’s not a real road. Even so, UK laws have deemed it irresponsible and have pulled it off the air.

The commercial can still be seen on YouTube. Take a look below, and tell, us, what do you think? Is this ad so bad that it should be removed from public television?

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at His dream is to live next door to the Nurburgring in Germany.

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