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Three Ford EcoSport concepts revealed at Sao Paulo show

November 1, 2014

The Ford EcoSport might be the company’s smallest SUV, but it doesn’t mean it can’t have a more serious side. To prove this Ford has developed a handful of concepts for the Sao Paulo Motor Show.

Ford EcoSport Storm concept

Three different themes are being showcased at the big event, including one called the Beauty concept featuring a Copper Stardust exterior colour, a black roof, and a set of 18-inch alloy wheels – remembering the standard model comes with just 16 inch.

Another version, called the EcoSport Storm (above), comes with a Blue Storm exterior paint job and an aggressive front grille which appears to be inspired by the F-150 Raptor high-performance ute. There’s also 15-inch black alloy wheels wearing chunky off-road tyres.

Finally, the third edition, called the EcoSport Beast, comes with a Speed White exterior. To give the cute SUV a tough look, Ford has fitted up a special vented bonnet, more aggressive side skirts, and a set of 18-inch alloy wheels. There’s also some LED fog lights and a bike rack instead of rear seats.

Even though these concepts are not likely to go into production any time soon, they do show the EcoSport’s customisation potential. Some accessories may soon become available via Ford dealers in some regions.

The standard Ford EcoSport is an interesting model for a number of reasons. It’s not only Ford’s smallest SUV, it’s also one of the first super-compact SUVs to hit the market. Additionally, it’s also one of the first vehicles to be fitted with Ford’s award-winning 1.0-litre turbo three-cylinder EcoBoost engine.

So far this year Ford Australia has sold 1532 examples of the EcoSport, giving it 2.6 per cent market share. During September it was outsold by its nearest rival, the Holden Trax; 436 vs 171 sales. Head over to our EcoSport review and video for more details.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.