The Lotus F1 team and its major sponsor EMC have teamed up for a world record-breaking new marketing campaign which involves a Renault truck jumping over a moving F1 car. That’s right. In a short clip released online, a Renault semi trailer has set a new world record for the […]
Lotus F1
The Stig from Top Gear steals Lotus F1 car
In the lead up to the Top Gear Festival in South Africa, a funny new video has hit the web showing the Stig stealing a Lotus F1 car. The Stig is programmed to do only one thing; set the fastest lap times and test cars to their limits. It seems […]
Lotus F1 owners Genii Capital invest in Ruf Automobile
Genii Capital, the current owners of the Lotus F1 team, have become strategic partners with renowned Porsche tuner and vehicle manufacturer RUF Automobile GmbH. The deal is expected to see expansions not only in market presence but also product development. Specific details on the tie-up in terms of percentages and […]
2013 Lotus ‘E21’ Formula One car unveiled
Lotus is the first of the big F1 teams to unveil its new 2013 car for the upcoming season. Called the Lotus E21, the car will be driven by Kimi Raikkonen and teammate Romain Grosjean, carrying over from last year. The regulations for all teams has changed for the 2013 […]