Rolls-Royce has presented a snapshot of what the future may hold for the traditional English luxury marque, in the form of the VISION NEXT 100 concept.
If that name sounds familiar to you, it’s because parent company BMW unveiled a concept of the same name a few months ago in celebration of its centenary anniversary.
With a codename of 103EX, the Rolls concept combines traditional elements such as the upright grille and Spirit of Ecstasy with semi-concealed wheels, a lithe, and aerodynamic personal coupe shape. At the rear, the carbon fibre construction appears visible.
A upward opening roof and rear-hinged door provide a dramatic entrance. Inside, there is no steering wheel but a large OLED display, with a virtual assistant named Eleanor. This is obviously a purely autonomous driving experience. Maccassar wood is offset with white silk and leather appointments. Traditional touches like the analogue clock and door mounted umbrella remain.
The overall construction has an emphasis on lightness and a level of customisation which takes the marque back to its coachbuilding days. The design director of the firm, Giles Taylor, said:
“The Rolls-Royce patron will continue to be a famous figure in the future. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”