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Porsche global sales up 8 per cent in first-half of 2014

Porsche sales around the world increased eight per cent in the first half of the year, with increases up to 14 per cent in Europe, eight per cent in the USA, and eight per cent up in China.

Porsche Panamera S E-Hybrid

The demand for updated Panamera were said to have helped strong increases. Sales of the sports sedan were up 28 per cent, with many customers opting for the economical plug-in hybrid variant.

King of sales was of course the Cayenne large SUV. Sales topped 37,200 units around the world, including 768 in Australia, followed by the Panamera with 13,500 units, and the 911 with 15,615 units.

These increases are expected to rise even further with the international launch of the new Macan mid-size SUV. Bernhard Maier, Porsche head of sales and marketing, spoke about the anticipation for the rest of the year in a statement, saying,

“In the second half of the year, we will keep our foot on the accelerator with the worldwide launch of the Macan and other model innovations.”

As for Australia, the best-selling Porsche for the first half of the year was the Cayenne (768), up 7.5 per cent on 2013, followed by the 911 with 194 sales, up an incredible 29.1 per cent. Despite global trends, the Panamera is the company’s worst-selling model locally, going out to just 47 buyers (up 10.2 per cent).

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.