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Mercedes-Benz Concept EQ A to debut at Frankfurt, previews A-Class size EV

Mercedes-Benz is gearing up to launch its new EQ eco-focused brand onto the market soon. Today, we hear plans of a ‘Concept EQ A’ heading to the Frankfurt motor show in a couple of weeks, previewing a potential eco hatch for the future.

The concept car is expected to give us some clues of a future electric hatch set to be launched under the EQ sub-brand, as indicated by the ‘A’ in the name likely relating to the A-Class vehicle size.

Not much has been revealed with the teasers, other than the typical poorly-lit images, showing the front end and side silhouette. You can see the new-generation grille outline and unique smilie face lower front bumper bar, along with new-look LED headlights and lots of blue lighting.

Word on the grapevine has it the concept is a small hatchback, about the size of the current A-Class. Underpinnings are said to be of Mercedes’s new MEA layout, which would be the first on the platform.

EQ will be Mercedes-Benz’s sub-brand for its future electric-based vehicles. It initially showed the Generation EQ concept last year, which was a GLC-style SUV using a fully electric powertrain and completely unique body design. The headlights on that SUV seem to match those on this EQ A concept.

Mercedes is one of many premium brands planning to launch electric models. Jaguar will be one of the first to launch a fully electric SUV/crossover, in the form of the I-Pace later this year. Audi and BMW both continue to push their respective e-tron and iPerformance sub-brands in a similar way to the EQ label.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.