• CarLoans.com.au
  • performancedrive.com.au

Last Holden Commodores proving popular, customers get special treatment

May 8, 2017

Holden’s local manufacturing facility in Adelaide is getting ready to wind down production, ahead of final closure in October. The last customers are being looked after with special treatment, and buyers of the special editions have been hand-picking their preferred build numbers.

The Commodore Motorsport, Director, and Magnum special editions were announced late last year, and Holden says over 50 per cent of them were reserved after just 15 minutes. These customers are being given the opportunity to select their preferred build numbers to enhance the cars’ collectability.

Even buyers of the regular Commodore are getting some special treatment. Each 2017 Commodore customer receives a photograph of their car on the production line, which Holden says is perfect to hang over the fireplace or to dress up a man cave. Holden’s CRM manager, Rich Wright, said:

“Providing a customer experience that’s over and above all expectations is critical for us and the feedback we’ve had from these two initiatives so far has been phenomenal. One minute before the Special Edition build number selection website went live we had over 1,000 people waiting for it to open and three hours later almost 80% of numbers for sold cars had been claimed.”

Wright says the company has seen definite trends in popularity with the last of the local Commodore, with the build number selection process for the special editions to end on May 10.

Brett is the editor and founder of PerformanceDrive. He’s obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.

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