Kia concept sedan to debut at Geneva, 2016 Optima?

February 11, 2015

Kia is planning to unveil what is believed to be the next-gen, 2016 Optima sedan at the 2015 Geneva Motor Show in March. So far only this teaser image has been released.

Kia concept 2015 Geneva-2016 Optima

The concept is a new “D-segment” model, according to Kia, and is the 11th concept car created at its European design studio in Frankfurt, Germany. It’s described as showcasing confident, power lines that sweep elegantly from the trademark Kia grille at the front.

No further details have been revealed, however, it does look like an extension or an iteration of the current Optima sedan. You can see bolstered front wheel arches that feature their own side grilles, slimmer headlights, and a low-profile glasshouse area.

The concept is expected to spawn the next-gen Optima sedan. It’s believed the next model will carry over the existing 2.4-litre engine, but it’s also set to come with a 2.0-litre turbo option, borrowed from the new Hyundai Sonata.

A diesel hybrid is also on the cards, taking technology from the Optima T-Hybrid concept revealed last year. There’s no word on a sports variant coming any time soon, although the new turbo engine – rated at 180kW in Hyundai form – could be classed as the flagship.

Last year Kia Australia sold 1274 examples of the Optima, giving it 2.6 per cent market share. Sales were down on the 2013’s 1823 figure. It lost out to the very popular Toyota Camry (22,044 sales in 2014) and the Mazda6 (5883).

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at His dream is to live next door to the Nurburgring in Germany.

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