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Jaw-dropping Kia Proceed Concept revealed

September 7, 2017

Remember the gorgeous Kia concept preview from last week? Well, here it is. It’s called the Proceed Concept, giving us a hint of the company’s new design direction for the next-gen cee’d.

Designed as an extended hot hatch, as Kia puts it, the Proceed Concept pairs the elegance of a shooting brake with the sportiness and agility of a hot hatch. This is a new body type for Kia and could preview a production theme of the future.

At the front is a low and sharp nose with a squinted interpretation of Kia’s tiger-nose grille. There’s also some large intakes in the sides and a scooping central spoiler. From the side profile you can see just how sleek the cabin glasshouse area is, with tall and curvaceous doors giving it a strong and slab-like presence. Gregory Guillaume, chief designer in Europe for Kia Motors, said:

“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”

No specific details have been released at this stage, except for the fact it wears 20-inch aluminium wheels and that it debuts a special “Luminline” illuminated window trim that brightens when the owner approaches the car. More info is expected at the concept’s official debut at the Frankfurt motor show starting September 12.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.