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Jaguar F-Type stars in first-ever Jaguar Super Bowl ad

January 29, 2014

Jaguar has released its first-ever advertisement for the American Super Bowl. Called ‘it’s good to be bad’, the ad incorporates the yet-to-be released Jaguar F-Type Coupe.

Creators have gone for an interesting direction with the new ad. It goes on to say that the best villains in movies are often British, saying that they are precise, obsessed by power, and always confident, and, that they always drive Jaguars.

It stars Ben Kingsley, Mark Strong, and Tim Hiddleston, as well as the sexy new F-Type Coupe. By the sound of it, it’s the V8 version.

Click play below to take a look.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.