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Hyundai opens new innovative showroom, first of many

It has become quite difficult to lure people in a showroom these days as everything can be checked online. But Hyundai has now taken up the challenge. Together with its new partner Delta Automobile, the automobile manufacturer has opened up its biggest flagship-store showcasing the new corporate identity. The new site is one of 200 dealerships that will feature the new design by the end of 2014.

Hyundai showroom Frankfurt

The two-storey showroom is situated close to Hyundai Motor Europe headquarters in Frankfurt, Germany, covering 2466-square-metres with a further 2000-square-metre area for the workshop. Hyundai vehicles will be presented on the ground floor, while the luxury limousines and the sports cars will be on display on the first floor.

The new flagship store is part of Hyundai’s ambitious goal of becoming the most-loved automotive brand worldwide. The Korean car manufacturer has already undergone a big change from being considered a cheap and nasty brand to a well-respected one. VFACTS sales figures support that statement showing sales are increasing constantly in Australia. Hyundai sold 83,792 cars between January and November 2012 in Australia. During the same period in 2013, the brand sold 89,252 cars, and in 2014 auto sales rose to 92,354.

Inspired by customer emotion, the motion of vehicles and the outdoors, the ‘EMotion Park’ design concept features warm bronze exterior tones combined with natural light that flows through the interior, resulting in a bright, airy and sophisticated ambience. According to Hyundai Motor, the dealerships should become a place where customers can experience the brand and not just a place where they buy a new car.

Hyundai showroom Frankfurt-3

By 2018, the plan is to have all 6000 Hyundai Motor dealerships around the world featuring the new-look identity. Byung Kwon Rhim, president of Hyundai Motor Europe, said,

“Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement.”

Carolin Teufelberger is a contributing journalist visiting Australia from Staufen in Switzerland. Her favourite car brand is Porsche, and hopes to one day own a 911. She is currently studying journalism at Zurich University of Applied Sciences.