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Fiat Chrysler Automobiles announced as new corporate identity

January 30, 2014

Now that Fiat has acquired full ownership of Chrysler Group, the company has regrouped and formed a new combined corporate logo. Now called Fiat Chrysler Automobiles, the company is implementing a major overhaul with branding and the entire corporate identity.

Fiat Chrysler Automobiles logo

Although it just looks like three letters bunched together, there is actually a lot more to it than that. According to the company, the F is derived from a square symbolising solidity, the C is derived from a circle symbolising wheels and progress, while the A is derived from a triangle, representing energy and a perennial state of evolution.

The Board of Directors of Fiat S.p.A approved a corporate reorganisation yesterday, making way for the official start of FCA as a fully integrated global carmaker. Sergio Marchionne, CEO of Fiat and Chairman/CEO of Chrysler Group, said,

“Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance.

“Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group’s access to global markets bringing obvious financial benefits.”

As you have probably read in the recent past, the company will be sharing all kinds of technology, developments and costs in the future. Vehicles will soon be available with the same advances across Fiat, Alfa Romeo, Chrysler, Jeep, and Dodge.

New platforms will also be shared, spreading production costs over a much larger market share. One of the first vehicles will be a new compact SUV. Both Fiat and Jeep will bring out their own distinct version based on the same layout.

Ever since the two companies began the partnership, particularly in the last couple of years, Australian sales of Alfa Romeo, Fiat, and Chrysler-Jeep vehicles have increased considerably. It will be interesting to watch the company grow further in the future.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.