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BMW announces new Innovations Package for the 3 Series

November 8, 2013

BMW Australia has revealed a new optional Innovations Package for the 3 Series Sedan and Touring range for a one-off sum. The package combines 10 high-tech features and costs between $3000 and $3900, depending on the variant.

BMW 3 Series innovations package

The idea of the package is to offer up 10 of the most in-demand features for a one-off cost, however, it will only be available from November 2013 through to March 2014 production.

By combining the available options into one package, 3 Series customers can enjoy savings of up to $4300, compared with optioning individually.

BMW Group Australia managing director, Phil Horton, said the option adds appeal to the 3 Series range,

“All the features included in this new package are sought-after, highly-valued options. The fact they are now available in a single and attractively priced package is a win-win proposition for our customers.”

The Innovations Package includes:

  • BMW head-up display
  • Surround view including top view and side view cameras
  • Parking assistant
  • Driving assistant
  • Lane change warning system
  • Comfort Access system
  • Front parking distance control for 316i Sedan and 318d Sedan and Touring
  • Rear view camera (already standard on 320i and 328i Touring models)
  • Exterior mirrors with anti-dazzle function (already standard on 328i models and above)
  • Instrument cluster with extended contents (already standard on 328i models and above)

Pricing is as follows:

BMW 316i Sedan – $3000
BMW 318d Sedan – $3000
BMW 320i Sedan – $3000
BMW 320d Sedan – $3000
BMW 328i Sedan – $3000
BMW 335i Sedan – $3900
BMW ActiveHybrid 3 – $3900

BMW 318d Touring – $3000
BMW 320i Touring – $2700
BMW 328i Touring – $3510

Prices for the BMW 3 Series start from $52,300.

Josh was one of the original co-founders of PerformanceDrive. His expertise is car culture and aftermarket performance. He was the editor at Hot4s Magazine for a few years, and has since worked at Fast Fours, Zoom, and as a journalist for The Project Group.