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BMW ad takes stab at Tesla Model 3 waiting time (video)

BMW is targeting Tesla with its latest advertising campaign in America, pointing out that its 330e plug-in hybrid can be delivered now, compared with waiting for the “other electric car company” to deliver its new model.

It’s pretty obvious BMW is targeting Tesla Model 3 buyers with its latest ad. Although the plug-in hybrid 330e isn’t an exact rival to the fully electric Model 3, it is in the same vehicle size and class.

Deliveries for the Model 3 aren’t set to take place until at least the end of 2017. Even then, there are those doubting Tesla boss Elon Musk’s ambitious plans. Check the ad below.

The 330e is available in Australia, priced from $71,900. It features a 2.0-litre turbo paired with an electric motor, with a combined output of 185kW and 420Nm. Acceleration from 0-100km/h takes a brisk 6.1 seconds.

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.