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Australian vehicle sales February 2013 – Ford Territory conquers

The official VFACTS figures for Australian new vehicle registrations for February 2013 are in, and it’s the Ford Territory that’s a clear highlight, overtaking the popular Toyota Prado in the SUV segment. The Toyota 86 is maintaining its cunning lead ahead of the Hyundai Veloster too.

Toyota once again remains as the top favourite in terms of vehicle brands, making up 17.8 per cent of the overall market in February. This figure has grown from 15.7 per cent of January 2013. The Japanese brand was followed by Mazda, which held up to 9.5 per cent of the market share, and Holden, making up 8.5 per cent.

As for the most popular vehicle model sold in February, the crown once again goes to the Mazda3. Interestingly, Mitsubishi moved up into the top five overall with the Triton. The top five vehicles for February 2013 in terms of sales were as follows:

1. Mazda3 – 3378 (down from 3345 of January)
2. Toyota HiLux – 3317 (up from 2747)
3. Toyota Corolla – 3158 (up from 2960)
4. Nissan Navara – 2645 (up from 2474)
5. Mitsubishi Triton – 2335 (up from 1172)

With the Australian sedans in the Large Cars under $70,000 segment, Ford saw some increase on Falcon sales compared with January. Holden still outsold the rival though, with 1733 sales versus 868 sales of the Falcon. Both we up by near-100 units. Toyota saw a slight increase in sales of the Aurion, selling 370, but it was still well short of the usual 700-900 of the previous months.

In the Large Cars over $70,000 category, Jaguar penetrated through the popular German offerings, and reported 85 sales of the XF, up just one sale from the previous month, while Mercedes-Benz E-Class sales plummeted. The top five vehicle sales figures looked like this:

1. Jaguar XF – 85 (up from 84)
2. BMW 5 Series – 77 (up from 76)
3. Audi A6 – 49 (up from 39)
4. Lexus GS – 45 (up from 42)
5. Mercedes-Benz E-Class – 32 (down from 132)

Moving into the sports cars, the Sports Car under $80,000 segment was dominated by the Toyota 86 sports coupe. Toyota sold 559 examples last month, easily squashing Hyundai Veloster sales (329) and Mercedes-Benz C-Class Coupe sales (119). Pushing the Merc out of third place in this category was the new Volkswagen Beetle (full review coming soon), which went to 193 new homes.

As for the more glamorous and more serious Sport Cars over $80,000 segment, the Audi A5 slogged past the previous month’s favourite, the Mercedes-Benz E-Class Coupe/Cabriolet, to become the most popular in February, despite posting less sales than January. The A5 went to 68 new homes. The top five sellers in this category were as follows:

1. Audi A5 – 68 (down from 70)
2. BMW 3 Series Coupe/Convertible – 52 (up from 34)
3. Mercedes-Benz SLK – 47 (up from 38)
4. Mercedes-Benz E-Class Coupe/Cabrio – 32 (down from 96)
5. Audi TT – 30 (up from 26)

In the dreamy Sport Cars over $200,000 segment, the BMW 6 Series overtook the Porsche 911, the previous month’s favourite. The rest of the top five remained fairly steady in terms of model placings and figures. The overall top five in this segment were as followed:

1. BMW 6 Series – 18 (down from 24)
2. Porsche 911 – 14 (down from 27)
2. Mercedes-Benz SL-Class – 14 (down from 26)
3. Jaguar XK – 13 (up from 4)
3. Ferrari (models not specified) – 13
4. Maserati (models not specified) – 12
5. Aston Martin (models not specified) – 5
5. Audi R8 – 5 (up from 0)

In the somewhat sporty Medium Cars under $60,000 segment, Toyota shone through once again with the 2012 Toyota Camry, with 1459 sales. It was followed far behind by the Mazda6 (747) and the Honda Accord Euro (223).

Moving up a notch into the premium Medium Cars over $60,000 segment, the Mercedes-Benz C-Class remained the favourite, with 381 sales, followed very closely by the catching-up BMW 3 Series (369). The top five consisted of the following:

1. Mercedes-Benz C-Class – 381 (down from 401)
2. BMW 3 Series – 369 (up from 326)
3. Audi A4 – 184 (down from 238)
4. Lexus IS 250/350/IS F – 199 ( up from 141)
5. Volkswagen CC – 72 (down from 103)

As for the very popular 4×4 ute segment, the Toyota HiLux (2505) regained its top position after losing it in January. It was followed by January’s favourite, the Nissan Navara 4×4, which reported 2281 sales. The two were followed by the Mitsubishi Triton, with 2005 sales.

For the combined 4×2 and 4×4 ute sales, Toyota remains on top with the HiLux, followed again by the the Navara. The top ten 4×2 and 4×4 combined figures for February 2013 saw some minor shuffling compared with January’s figures:

1. Toyota HiLux – 3319
2. Nissan Navara – 2645
3. Mitsubishi Triton – 2335
4. Ford Ranger – 1739
5. Mazda BT-50 – 1342
6. Holden Colorado – 1164
7. Isuzu D-Max – 801
8. Volkswagen Amarok – 371
9. Great Wall V200 – 293
10. Great Wall V240 – 184

Lastly, the SUV segments saw some big changes. Australia’s own Ford Territory surpassed the usual top favourites in the SUV Large under $70,000 segment. It posted 1316 sales, even beating the previous month’s top-seller, the Holden Captiva 7, which had 866 sales.

In the popular SUV Medium under $60,000 segment, the Nissan X-Trail overtook the Mazda CX-5, with 1410 sales versus 1319. Although missing out on a podium place, the new Honda CR-V is proving to be a popular contender, with 1232 sales, up from 1117 from the previous month. In all SUV segments, the top-sellers for February 2o13 went like this:

SUV Small under $40,000:

Nissan Dualis – 1549 (up from 1033
)
Hyundai ix35 – 1534 (up from 1301)
Subaru XV – 799 (up from 789)

SUV Small above $40,000:

Audi Q3 – 331 (up from 193)
BMW X1 – 160 (up from 116)
MINI Countryman – 37 (up from 31)

SUV Medium under $60,000:

Nissan X-Trail – 1410 (up from 1294)
Mazda CX-5 – 1319 (down from 1625)
Subaru Forester – 1312 (up from 1246)

SUV Medium above $60,000:


Audi Q5 – 265 (down from 276)
BMW X3 – 296 (up from 209)
Range Rover Evoque – 187 (down from 194)

SUV Large under $70,000:


Ford Territory – 1316 (up from 1161)
Toyota Prado – 1238 (up from 1048)
Toyota Kluger – 989 (up from 960)

SUV Large above $70,000:


BMW X5 – 290 (up from 203)
Mercedes-Benz ML-Class – 223 (down from 295)
Lexus RX – 185 (up from 149)

SUV Upper Large under $100,000:

Toyota LandCruiser – 713 (down from 930)
Nissan Patrol – 228 (down from 379)

SUV Upper Large above $100,000:


Range Rover – 43
Lexus LX – 11 (down from 15)
Mercedes-Benz GL-Class – 3 (up from 2)

Overall, new vehicle sales in Australia in February picked up on January figures, with 90,218 new vehicle registrations compared with 85,430 of January. The numbers are also up on February 2012 figures (85,723).

For this month, we’d thought we’d add in a new segment, fuel types, as this will be an interesting one to watch in the future. Specifically, fuel types private vehicle buyers preferred.

There doesn’t appear to be any sign of LPG picking up, despite the increasing number of factory LPG vehicles on the market these days, and the evident savings they provide. The sales figures for private buyers in terms of vehicle fuel for February were as follows (passenger, SUV, and light commercial):

Petrol – 33,424
Diesel – 11,639
Hybrid – 341
LPG – 17
Electric – 5

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.

  • David

    Your fuel type comparison (for private buyers) seems to only look at passenger cars and not 4WDs. If you took into consideration 4WDs, the percentage of diesels would be a lot greater than 5%!

    • PerformanceDrive

      Hi David,
      You are correct, the data is for passenger vehicles.
      We will add in SUVs and light commercial vehicles and edit the story.
      Thanks for your feedback.
      Cheers,
      PD