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Australia most popular market for Toyota LandCruiser, accounts for 10% global sales

July 6, 2017

More Australians have bought a Toyota LandCruiser than buyers in any other market around the world, according to the stats. It’s no wonder the almighty off-roader is the most popular large SUV in its class in Australia.

For the first half of this year (through June), Toyota Australia has sold 6451 examples of the big beast. This easily betters its arch rival, the Nissan Patrol, and its 543 sales. Sales are also up an impressive 21.1 per cent year-to-date for the Toyota, and up 49 per cent compared with June last year.

According to stats gathered by Toyota Motor Corporation in Japan, Australia is the most popular market for the SUV. Stats show we account for an incredible 10 per cent of all LandCruiser sales around the world, since the nameplate was introduced back in 1954.

Since then, Toyota Australia recently surpassed 700,000 units sold, which stacks up well against the global tally of just under seven million. Interestingly, the local figure is made up of about 370,000 workhorse-style models such as the 70 Series, while 330,000 are the regular wagon such as the current 200 Series. And this excludes Prado sales.

Toyota says local customers range from remote cattlemen to city dwellers. Speaking about the Aussie success, Tony Cramb, Toyota Australia executive director of sales, said:

“Even the most rugged LandCruiser 70 Series variant is now equipped with extensive safety features in addition to the traditional quality, durability and reliability that has distinguished the brand over six decades.

“LandCruiser is also about luxury with the top-of-the-line 200 Series Sahara featuring four cameras to assist with manoeuvres from challenging off-road driving to negotiating tight parking spots in our concrete jungles.”

All we can say is, what a beast. We love the old-school charm of the 70 Series and the sheer relentlessness and accommodation of the 200 Series. You can check out our 70 Series review here and our latest 200 Series review here for more info.

Brett is the editor and founder of PerformanceDrive. He’s obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.

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