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2017 Audi A3 e-tron debuts in the US, gets technology boost

September 5, 2016

Audi has released an update for its A3 e-tron variant in the US, receiving a few tweaks for the 2017 model year.

2017 Audi A3 e-tron white

Only weeks ago, Audi unveiled a refreshed A3 lineup, and the A3 e-tron has received many of the same aesthetic tweaks as well as the inclusion of a panoramic sunroof, rear-view camera, driver assistance and Audi’s “Virtual Cockpit” fully digital instrument cluster as standard.

The plug-in electric hybrid is powered by a 1.4-litre TFSI turbo, mated to a permanent magnet-drive electric motor, pushing out 152kW/350Nm of torque. This translates to a 0-60mph run in a claimed 7.6 seconds.

Audi is now giving the hatch Apple CarPlay and Android Auto connectivity, and six-month trial of Audi PRIME and PLUS services.

A sport package is optional for the A3 Sportback e-tron, which adds sport seats, a flat-bottom steering wheel, shift paddles, 18-inch wheels with all-season rubber, and a subtle rear spoiler.

The American arm says that around 13 per cent of total A3 sales are made up by the e-tron variant, suggesting there is growing customer demand for a plug-in hybrid small premium car.

Unfortunately, this does come at a cost. The base model Premium is on offer for US$38,900, and the flagship Prestige variant starting from US$47,550. The entry price point is US$1025 higher than the 2016 model.

Alexi is a contributing news journalist and junior road tester at PerformanceDrive. He has a passion and appreciation for the engineering in cars, as well as new technologies that lessen the impact on the environment. His dream cars are an M3 to drive to work, and a LaFerrari for the weekend.