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2013 BMW 3 Series pricing revised, launch control introduced

August 21, 2013

BMW has revised the 3 Series lineup in Australia, with new prices, reduced option prices, and updated in-car technology. The updated model also sees the introduction of launch control.

2013 BMW 335i Sport Line

Starting with the in-car stuff. Models equipped with the ‘Professional Navigation’ grade interface, the iDrive system now comes with a touch-controller like what was launched with the new 5 Series.

Satellite navigation is now standard on all variants, from the entry level 316i through to the 320i. It features the ‘Business’ interface with a 6.5-inch screen. ‘Professional’ navigation is standard on the 328i and up, and comes with an 8.8-inch screen.

2013 BMW 316i-interior

All models that feature the eight-speed automatic transmission (pretty much every model) now enjoy a new launch control system for maximum acceleration. The system works in unison with the traction control and on-board sensors to optimise a clean getaway.

Other changes include some price reductions for optional features, such as active cruise control (not available on 316i and 318d) which is now $384 cheaper, head-up display is now up to $300 cheaper (depending on the variant), and the HiFi harman/kardon stereo option is now $460 cheaper.

Finally, the M Sport package is now $1000 cheaper for the 328i and $500 cheaper for the 335i and ActiveHybrid 3. All variants optioned in a ‘Line’ – Luxury Line, Modern Line, Sport Line – now come with 18-inch alloy wheels, while the all Lines are a no-cost option for the 328i variant and upwards.

See below for the full BMW 3 Series Australian pricing:

2013 BMW 316i sedan – $52,300 ($1400 increase over the outgoing model)
2013 BMW 318d sedan – $57,800 ($1400 increase)
2013 BMW 320i sedan – $60,000 ($1400 increase)
2013 BMW 320d sedan – $62,300 ($1400 increase)
2013 BMW 328i sedan – $68,900 ($3000 increase)
2013 BMW 335i sedan – $93,400 ($3000 increase)
2013 BMW ActiveHybrid 3 – $99,700 ($2000 increase)

2013 BMW 318d Touring – $60,300 ($1400 increase)
2013 BMW 320i Touring – $64,000 ($1400 increase)
2013 BMW 328i Touring – $72,900 ($3000 increase)

Brett is the editor and founder of PerformanceDrive. He's obsessed with driving, having played with Matchbox cars until he was tall enough to drive a real one. After initially working as a mechanic, Brett earned a degree in journalism and entered media as an editorial assistant at Top Gear Australia magazine. He then worked at CarAdvice.com.au. His dream is to live next door to the Nurburgring in Germany.